OUR PHILOSOPHY
Ayurveda is a traditional medical system that originated in the Indian subcontinent over 5,000 years ago, based on the holistic care philosophy that aims for 'mind and body health'(inverted comma at the end). It is said that yoga and aromatherapy also have their roots in Ayurveda.
In Ayurveda, oral care is considered a crucial factor in maintaining overall body health, with various traditional oral care practices.
In today's stress-filled society, the demand for holistic care is increasing. However, given the traditional nature of Ayurveda, some practices it prescribes may not align with modern lifestyles, such as the use of crushed spices and raw herbs as toothpaste in its unprocessed form.
The concept of Mizuha Ayurveda is the fusion of 'Japan' and 'Ayurveda.' By combining Japan's technological expertise with the wisdom of Ayurveda, we aim to develop easy-to-use yet effective and high quality oral care products, helping consumers easily experience and reap the benefits of Ayurvedic practices at home. This aligns with Mizuha's philosophy of "The New Way of Oral Care".