ABOUT COMPANY and Mizuha
Mizuha, an oral care brand of the Kobe-based SHINYEI group, prides itself in using its long-standing experience in developing oral care products that apply superior Japanese manufacturing technology and exporting them to countries around the world through SHINYEI's global network.
“Mizuha” is the alphabetical notation of a classic Japanese word that is used to praise good teeth. “Mizu” denotes a young, bright and fresh state and is a word that is used to praise someone who has a fresh and pure appearance.
The concept of Mizuha is "The New Way of Oral Care".
Via the utilization of Japan’s excellent capabilities at manufacturing sites, and to meet potential global needs in the field of oral care, we aim to make products that bring joy to people all over the world, irrespective of their race and gender. We wish to be a good partner to customers and thereby establish healthy practices in ordinary everyday life together with them. The brand name, “Mizuha,” represents these wishes.